Strawberry Superstar Kids Toothpaste

Rated 4.9 out of 5 stars
4.9 Stars (10 Reviews)

Strawberry Superstar (Fluoride-Free): Plaque-fighting, fluoride-free toothpaste with toddler-approved, clean ingredients.

$8.99 $8.99

We love our little ones and we were fed up with toothpastes full of fillers and added junk.

So, with the help of our 40,000+ dentists and hygienists, we made our own!

Our kids' toothpastes help fight plaque, taste delicious, and are super gentle on those precious gums. Plus, they're packed with research-backed ingredients for maximum effectiveness. They help starve those pesky cavity-causing bacteria, keep your kids breath fresh, reduce inflammation, and even hydrate their mouth.

You kids will love the great taste of the flavors in our sugar-free, no artificial preservative pastes and the easy pop top lid. Making brushing time easier for the whole family!

Select your flavor:

Refill plan: $6.99 Replacement toothpaste every 12 weeks, cancel anytime

You pay today:  $8.99 $8.99

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Meticulously made with help from the experts

We have built an amazing community of 40,000+ dental professionals. Better yet, many of them happen to be super moms and dads too! Thanks to our incredible Pros, we’re sure that every BURSTkids product is designed and formulated with kids’ dental needs in mind. When they talk, we listen.

Safe & effective ingredients

This is the finest paste this side of Fancy Town. We packed it with vegan, gluten-free, premium natural ingredients (and it's cruelty-free, of course). For those in the back: that means NO artificial sweeteners, flavors, parabens, SLS/sulfates, triclosan, or fillers.
toothpaste image

A rockstar! The most clinically researched & backed ingredient, included in our paste at the optimal level to fight plaque, cavities and gum disease.


Our Dental Pro’s demand it be included in every paste we launch because of its power to starve out bad bacteria & neutralize mouth pH. It kicks butt!

Hydrated Silica

Some call it sand, we call it a superpower! In our toothpaste, hydrated silica works as a mild abrasive to help you clean & polish all of your teeth.


This guy holds onto water (yeah, really!) It helps stop your toothpaste from drying out, and gives you that nice slippery feeling while you brush.


Sorbitol helps to keep your toothpaste soft, smooth and a tiny bit sweet. But unlike sugar, it won’t be a rotter for your enamel!

Water (Aqua)

H20, Aqua, melted ice, dihydrogen monoxide. You know the thing.

Calcium Carbonate

Calcium carbonate comes from the Earth! Oh, and it helps scrub your teeth! As you brush it will gently remove debris, gross plaque, and any stains.

Cocamidopropyl Betaine

A naturally-derived surfactant that is sourced from coconut oil. This surfactant is a real foam booster!

Xanthan Gum

This gooey, sticky substance comes from organic matter. It thickens & stabilizes your toothpaste. Is toothpaste a liquid or a solid? It's kind of both!

Stevia Rebaudiana Leaf Extract

A plant extract with a very long name! Nicknamed Stevia. Stevia is actually way sweeter than sugar, but has none of the cavity causing effects.

Potassium Sorbate

A preservative with powerful antimicrobial properties. Toothpastes include preservatives to prevent bad microbes from contaminating the tube, yuck.

Citric Acid

A weak, plant derived acid (made by fermenting certain carbohydrates...phwoar, too much science). It’s used to adjust pH & stabilize our toothpaste!

Natural Bubble Gum Flavor

Makes your toothpaste taste like you’re eating candy! Who doesn’t love that.

Natural Watermelon Flavor

Flavors are nuanced (have your adult explain that word!). Our bubblegum flavor gets a juicy burst from adding in a bit of watermelon flavor.

Hydrolyzed Red Gardenia Extract

See that pinkish tint that makes your paste look like actual bubblegum, that's this guy! A flower extract! Mind blown!


What is fluoride?

Fluoride is nature’s cavity fighter! It’s a naturally occurring mineral that helps teeth resist plaque attacks while fighting off cavities and gum disease. Get a dose of fluoride with help from our Bubblegum Bonanza and Marshmallow Sparkle Toothpaste flavors!

Should my kids 
use fluoride?

Great question! The American Academy of Pediatrics and the American Dental Association recommend fluoride for kiddos, but only after the child is able to spit – swallowing too much fluoride can lead to some issues!

Never thought you’d be giving your kids a spit test, did ya? A good rule to follow, if you’re still unsure: hold off on fluoride until your little ones are two or older!

What is Nano Hydroxyapatite (nHA)?

Nano Hydroxyapatite (NHA) is a synthesized version of a naturally occurring mineral that makes up 90% of tooth enamel. It was first made by NASA to help restore lost minerals to astronauts’ teeth and bones after gravity-free missions! Our Strawberry Superstar flavor contains NHA but no fluoride!

Should my kids use NHA?

A strong fluoride substitute (especially for little ones who still eat toothpaste), this little wonder helps strengthen enamel and decrease tooth sensitivity. Thanks, space people!

Big benefits for little mouths


Helps reduce plaque, polishes, brightens, strengthens enamel.

Tasty Flavors

Three flavors to make brushing more enjoyable!

Mindful-Clean Ingredients

All of our pastes are free from SLS, artificial sweeteners and flavors, dyes and phthalates. Our tubes are 100% recyclable BPA-free plastic, vegan, gluten, cruelty free.

Sensitivity, no problem

A very low RDA (relative dentin abrasivity) score means no tooth sensitivity.

Recyclable tubes

Our toothpaste tubes are 100% recyclable BPA-free plastic and always cruelty-free.

Got questions?

More questions? Find answers on our FAQs page.

Rated 4.9 out of 5 stars
Based on 10 reviews
Total 5 star reviews: 9 Total 4 star reviews: 1 Total 3 star reviews: 0 Total 2 star reviews: 0 Total 1 star reviews: 0
100%would recommend this product
10 reviews
  • BM
    Berenice M.
    16 seconds ago
    Rated 4 out of 5 stars
    Not bad

    Not bad

  • T
    Verified Reviewer
    20 hours ago
    Rated 5 out of 5 stars
    Superstar toothpaste

    Mild yet delicious flavor. I love that there are fluoride free options.

  • D
    Verified Reviewer
    21 hours ago
    Rated 5 out of 5 stars
    Great for little ones!

    2 of my 3 kids prefer this paste over mint! They like it better than Tom’s Silly Strawberry

  • AD
    Amber D.
    Verified Reviewer
    1 week ago
    Rated 5 out of 5 stars


  • DK
    Debra K.
    Verified Reviewer
    2 weeks ago
    Rated 5 out of 5 stars

    Love that they offer a fluoride free option

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